DU Juan (Hong Kong Baptist University), An Empirical Study of Acculturation of Mainland Chinese in Hong Kong ,English/18 pages, August 2010.

This research explores acculturation of mainland Chinese in Hong Kong. Hong Kong shares similar cultural heritage with China but it has a very different social system. Based on the cognitive-affect-behavior framework, this research emphasizes self identification, second language learning, mass media consumption and social network. Characteristics of Chinese communication among different Chinese groups and social systems will be taken into account. This research provides an integrated framework for acculturation and its dynamics