葉智仁 (西門菲沙大學) 全球消費主義與倫理營銷：耶、儒思想的初步回應，共20頁，二零零七年七月。
Toby YIP (Simon Fraser University), Global Consumerism and Ethical Marketing: Initial Responses from Christianity & Confucianism, Chinese/20 pages, July 2007.
This research project aims at probing and reflecting upon the notion of“ethical marketing”in the era of global consumerism from a religious and philosophical dimension. By taking Christianity and Confucianism as the value benchmarks and wisdoms of the West and the East, the paper argues that possible solutions and actions for dealing with the macro-level ethical tensions or conflicting obligations could be prioritized more properly. The scope to which Christianity and Confucianism have an insight or impact on the extent to which corporate people conduct conventional business practices and marketing activities are examining through some key concepts such as the role of business in society, maximizing profits, corporate social responsibility, cultural consumption, freedom of expression and children’s rights. The author has further narrowed the focus by primarily addressing the ethical issues related to children and youth marketing. To conclude the paper, the author prompt an important message to all of us that a “religious–based (or philosophical–based) ethical marketing” has its possible social rewards as it can be a justifiable balance of an utterly profit-oriented business practices.