International Conference on "East West Identities : Globalisation, Localisation and Hybridisation"

Date : 26-27 February 2004
Venue  :

Lam Woo International Conference Centre, 

Hong Kong Baptist University

Organised by :

David C. Lam Institute for East-West Studies &

Wing Lung Bank International Institute for Business Development,

Hong Kong Baptist University


Globalisation and internationalisation have multiplied and accelerated inter-cultural, inter-ethnic, and inter-religious encounters, intentionally or not. In a world where time and place are increasingly compressed and interaction between East and West, North and South, grows in density, numbers, and spread, East-West studies has gained a renewed mandate. Over the past few decades, advances in transportation and communication have resulted in dramatic increases in the flow of capital, ideas, goods, people, and information between East and West. As a result of increased exposure, East to West and West to East, new modes of awareness are resulting in new but complex concepts of who "I", "we" and "they" are. These new senses of identity are revealed in contemporary literature, in feature films and television dramas, in "pop culture" and through educational media in school classrooms. Not enough is known about how local identities become internationalised, and how international influences become localised, and thus requires us to re-think the politics of identity formation. Always careful not to essentialise or reify things, including identities, much new theoretical ground can be gained by paying attention to the tendency of identities to hybridise, to mix and combine, to transform themselves, depending on contingencies and circumstances.



To further our comparative understanding of how evolving and hybridising identities - concepts of self and other - are articulated, expressed and shared through various media in Asia and in the West; to ascertain the extent of "internationalisation" of individual, group and national identities; to examine how foreign goods, ideas, and self-concepts are "localised" when they take root in soil far from their origins. The conference aspires to re-think a mix of old and new ideas in social theory: globalisation, identities, hybridity and hybridisation, transnationalism, disapora, and overdetermination. The conference organisers plan to publish selected papers from the conference in an edited volume.


Media of Expression/Representation

1.  Cinema/TV: including creative works of entertainment and documentaries, focusing on portrayal of "self", "other" and "self as other".


2.  Pop Culture: music, commercial advertisements, fashion, cartoons, etc., as they relate to questions and models of identity among youth in an increasingly commercialised, diversified and hybridised urban environment.


3.  Literature/Language: including prose and poetry, written in Asian and Western languages, published in Asia and overseas, embracing identity issues such as "self", "other" and "self as other" (self-awareness of expatriates and immigrants).


4.  Education: focusing on formal and informal, intended and unintended, models of identity and citizenship, portrayals of national identity in the context of internationalising societies in textbooks, audiovisual teaching materials, and school-sponsored student activities.


5.  Internet and Email: focusing on the ways in which identity is transmitted, constructed and interpreted in virtual space. Does our concept of self remain stable when we communicate via the Internet and email, or do we alter this, consciously or unconsciously?

Disciplinary Perspectives

6.  Sociology, Anthropology, and Psychology

7.  Geography, History, and Political Science

8.  Arts and Humanities


9.  Business and Economics




Abstract Submission

The deadline for abstract submission has already passed on October 15, 2003.

Presenters should submit full papers to the Conference Secretary by January 26, 2004.



David C. Lam Institute for East-West Studies (LEWI)

LEWI is an academic consortium hosted by Hong Kong Baptist University (HKBU), a public-funded institution with a Christian heritage. With its mission to promote intercultural dialogue, the Institute has a global membership of 28 universities and has established research programmes on three continents: The Western Pacific Rim-China Research Programme at Swinburne University of Technology, Australia; the North America-China Research Programme at Simon Fraser University, Canada; and the Europe-China Research Programme at Hong Kong Baptist University. 


Wing Lung Bank International Institute for Business Development (IIBD)

IIBD, also hosted by HKBU, was established in 1993 and named in recognition of the steadfast support and generosity of Wing Lung Bank. Its objective is to facilitate growth and development of international business activities and to promote international business education in countries represented by member universities through the cooperation and joint ventures of its various members. The Institute seeks to provide knowledge and information appropriate to global business development, making full use of modern networking technologies. 


Conference Co-Chairs

For information about the academic programme, please contact the conference co-chairs Prof. Jan Walls (, Simon Fraser University, or Dr. David Hayward (, Swinburne University of Technology.


Conference Secretariat

Miss Jennifer Law, David C. Lam Institute for East-West Studies (LEWI), Hong Kong Baptist University
Tel: (852) 3411-5217; Fax: (852) 3411-5128; Email: 



The official language of the conference will be English.



The conference will be held at the Lam Woo International Conference Centre of our University. Located on the Shaw campus on Renfrew Road, Kowloon Tong, the Centre houses attractive meeting rooms with the latest audio-visual aids. 



Participants may stay at the Dr. Ng Tor Tai International House (NTT) on HKBU's campus (Map of HKBU Campus), which is next door to the conference venue and within easy access to public transportation, restaurants and shopping.



To register for the conference and reserve accommodation at NTT International House, please download and return the following forms to the Conference Secretary by fax: (852) 3411-5128 or email:

  Conference Registration Form

  NTT International House Reservation Form


International Conference on East-West Identities:

Globalisation, Localisation and Hybridisation

26th to 27th February 2004, Hong Kong Baptist University

Conference Programme

** Each presenter will be given 15 to 20 minutes to speak, and there will be at least 15 minutes of Q&A at the end of each session.

Click here for a printer-friendly version.

DAY 1 - 26th February 

Venue: Room NAB 209, Lam Woo International Conference Centre, Hong Kong Baptist University (HKBU)
09:00 - 09:15 am   Opening Ceremony
Professor Ng Ching Fai, President & Vice-Chancellor, Hong Kong Baptist University

09:15 - 10:30 am

Keynote Speech
Speaker: Henry Steiner, Graphic Designer, Steiner and Co.

10:30 - 11:00 am Group Photo and Tea Break
11:00 am - 12:30 pm

Plenary Session:
"Globalisation, Localisation and Hybridisation: Currents and Countercurrents"

Professor Zhang Longxi, Chair Professor, Department of Comparative Literature and Translation, City University of Hong Kong

Professor Chung Ling, Dean of Arts, Hong Kong Baptist University

Professor Georgette Wang, Dean of Communication, Hong Kong Baptist University

12:30 - 02:00 pm



Venue: Room DLB 802, 8th Floor, David C. Lam Building, HKBU Room NAB 209, Lam Woo Int'l Conference Centre, HKBU
02:00 - 03:30 pm Session 1:
Whither Hong Kong Identity?
Session 2:
Cross-cultural Encounters in Global Business


Dr. Michael DeGolyer
(Hong Kong Baptist University)
"Identity in the Politics of Transition: The Case of Hong Kong,
'Asia's World City'"
Dr. Sikko Visscher
(Universiteit van Amsterdam)
"Always the Twain Shall Meet: Singapore's Struggle with
Dr. Lam Wai Man
(The Chinese University of Hong Kong)
"Depoliticization and the Politics of Citizenship in Hong Kong"
Dr. Heike Hermanns
(University of Glasgow)
"Economic Opening and Cultural Changes: Views from East Asia and Eastern Europe"   
Dr. Thomas Tse
(The Chinese University of Hong Kong)
"Citizenship Education in Hong Kong Schools:
Tension among Localisation, Nationalisation and Globalisation"
Ms. Dorothy Yen and Dr. Bradley Barnes
(University of Leeds)
"Exploring Dyadic Business-to-Business Relationships from the
Western and Eastern Perspectives"


Ms. Merja Karppinen
(Helsinki School of Economics)
"East-West Knowledge Creation Patterns"
03:30 - 04:00 pm

Tea Break

Venue: Room DLB 802, 8th Floor, David C. Lam Building, HKBU Room NAB 209, Lam Woo Int'l Conference Centre, HKBU
04:00 - 05:45 pm Session 3:
Mediating East-West Differences through Education
Session 4:
Writing China: East-West Perspectives


Ms. Zhou Jingqiong
(The University of Hong Kong)
"Globalization and the Teaching of American Courses in Chinese Universities"
Dr. Gillian Bickley
(Hong Kong Baptist University)
"For the Record and other Poems of Hong Kong"
Mr. Eric Jabal
(University of Toronto)
"International Schools Alumni Project (ISAP): Navigating the 'Multiple Worlds' of International School Alumni"
Dr. William Butcher
(Hong Kong Baptist University)
"The Tribulations of a Chinese in China: Verne and the Orient"
Dr. Li Jun and Ms. Zhang Daling
(Lanzhou University)
"Oriental Western Culture and the Idea of a University"
Mr. Jonathan Benda
(Tunghai University)
"The French Invention of Chinese Rhetoric?"
Mr. Serge Dreyer
(Tunghai University)
"Students' Desired Identity and the Teaching-Learning of Foreign Language in Taiwan Universities"
Mr. Gene Mustain
(The University of Hong Kong)
"An American in China: Peter Hessler as Ho Wei”

--- End of Day 1 ---

DAY 2 - 27th February

Venue: Room DLB 802, 8th Floor, David C. Lam Building, HKBU Room NAB 209, Lam Woo Int'l Conference Centre, HKBU
09:00 - 10:30 am Session 5:
Cinema Now and Then, Here and There
Session 6:
Migration and Mobile Identities


Dr. Steve Fore
(City University of Hong Kong)
"Making Do and Making Meaning: Cultural and Technological Hybridity in Recent Asian Animation"
Dr. Siumi Maria Tam
(The Chinese University of Hong Kong)

Coming 'Home': Reverse Adjustments among Hong Kong Emigrants Returning from Australia"
Dr. Ramona Curry
(Fulbright Visiting Scholar,
Bridges and Railings: Issues in the Early Cross-over U.S. Marketing of Hong Kong Films"
Professor Filomeno V. Aguilar, Jr.
(Ateneo de Manila University)

Long-Distance Nationalists?  The Bounded Identities and Unbounded Politics of Overseas Filipinos"
Dr. Sean M. Tierney
(Miles College)

"Hong Kong Cinema and American Audiences: Cultural Consideration of Appreciation and Appropriation
Dr. Nan M. Sussman
(City University of New York)

Identity Shift as a Consequence of Crossing Cultures: Hong Kong Sojourners and Re-migrants"

Professor Lee Tain-Dow
(Kun Shan University of Technology) and
Ms. Liu Po-Chun
(Fu-Jen Catholic University)

"Local Space / Global Consumption: Flaneur in Taipei Warner Village"

Mr. Sammual Kwok-fu Wong
(University of Bradford)
"Chronic Poverty and Identity Traps Among Chinese Migrants in Hong Kong"
10:30 - 11:00 am

Tea Break

Venue: Room DLB 802, 8th Floor, David C. Lam Building, HKBU Room NAB 209, Lam Woo Int'l Conference Centre, HKBU
11:00 am - 12:45 pm Session 7:
Identity Formation and the Internet
Session 8:
Local Reading of Images of Global Popular Culture


Dr. Jeffrey Wilkinson
(Hong Kong Baptist University) and
Dr. Steven McClung
(Florida State University)
"Diverging Media Convergence: Perceptual Differences Across Cultures, Genders and Habits"
Professor Todd Holden
(Tohoku University)
"Global 'Career' and National Identity: Developing Theory, Studying Japan"
Dr. Ashley Tellis
(The University of Arizona)

"Cyberpatriarchy: Chat Rooms and the Construction of Man-to-Man Relations in Urban India"
Dr. Anthony Fung
(The Chinese University of Hong Kong)
"Learning Hong Kong's Body: Beauties, Beauty Workers and their Identities"
Dr. Ai-Ling Wang
(Tamkang University)

"Cross-cultural Exchanges through Electronic Discussion Group: Exploring Cultural Awareness and Audience Awareness"
Dr. Amy Lai
(Hong Kong University of Science and Technology)

"The Reception of a Clairol Advertisement by Hong Kong TV Viewers"
Mr. Oscar Bulaong Jr
(Ateneo de Manila University)
"On the Globalisation of the Self: Internet Weblogs as an Identity-forming Activity"
Ms. Rie Ito
(Tohoku University)
"Japan's 'Beckham Fever': Marketing and Consuming a Western Idol"
12:45 - 02:00 pm



Venue: Room DLB 802, 8th Floor, David C. Lam Building, HKBU Room NAB 209, Lam Woo Int'l Conference Centre, HKBU
02:00 - 03:30 pm Session 9:
Global Business Practices and Strategies
Session 10:
Hybridisation in Language and Religion


Dr. Benjamin T. Tolosa Jr.
(Ateneo de Manila University)
"Representation of the Stock Market and Securities Research in The Philippines and Global Financial Regularization"
Professor Brian Chan
(Hong Kong Polytechnic University)
"Hybrid Language and Hybrid Identity: The Case of Cantonese-English Code-switching in Hong Kong"
Dr. Bradley Barnes
(The University of Leeds) and
Ms. Yu Qionglei
(Zheng Jiang University of Technology and Business)

Investigating the Impact of International Cosmetic Advertising in China"
Dr. Maria Chik
(Hong Kong Baptist University)
"Role of Humor in the Globalization-Localization of Identity Formation"
Mr. Toby Yip
(Simon Fraser University)
Consuming Hybrid Cultural Images: Content Analysis of Transnational Corporate Fast Food Advertisements in Contemporary Hong Kong"
Mr. Chiou Syuan-yuan
(International Institute for the Study of Islam in the Modern World)
"Building Traditions for Bridging Difference: A History of Islamic Dawa Movement of Chinese-Indoneisa Muslim in East Java"
Professor Jan Selmer
(Hong Kong Baptist University)
"Roadblocks and Drivers in the Localization Process: The Experience
Of Western Business Firms in China"

Professor Ian Mabbett
(Monash University)
"East-West Identities and the Beginnings of Buddhism"

03:30 - 03:45 pm

Tea Break

Venue: Room DLB 802, 8th Floor, David C. Lam Building, HKBU Room NAB 209, Lam Woo Int'l Conference Centre, HKBU
03:45 - 05:15 pm Session 11:
Glocal Popular Culture
Session 12:
Beyond Globalisation: New Perspectives on Identities


Mr. Chris Wood
(White Dog Creative Inc., Canada)
"Pi's Passport: Policy and Diversity of Identity in Popular Culture"
Dr. Ting Wai
(Hong Kong Baptist University) and
Mr. Wang Wen
(Lanzhou University)
"Beyond Identity? Theoretical Dilemma and Historical Reflection of Constructive International Theory"
Dr. Ho Wai Chung
(Hong Kong Baptist University)
"The Impact of Localization and Globalization on Popular Music In the Context of Social Change in Taiwan"
Professor Liu Lili and Ms. Bu Zhaoxia
(Nankai University)
"A Thing Handed Down from History: Reconsidering the Literature Since May Fourth"
Ms. Fang Lu
(Simon Fraser University)
"The Influence of Globalization on Identity Formation of the New Generation of Asian North Americans-A Cross-cultural Reading of Amy Tan's 'Sagwa, the Chinese Siamese Cat'"

Dr. Millie Creighton
(University of British Columbia)
"Changing (Heart) Beats: From Japanese National Identity and Nostalgia to the Taiko Rhythms of Citizens of the Earth"

05:15 - 05:30 pm

Tea Break


05:30 - 07:00 pm Roundtable Discussion (reports from 12 sessions) and Closing Remarks


Professor Jan Walls
Director, North America-China Research Programme, Simon Fraser University and

Dr. David Hayward
Director, Western Pacific Rim-China Research Programme, Swinburne University of Technology

07:30 - 09:30 pm

Conference Dinner

Hosted by Professor Herbert H. Tsang, Academic Vice-President, Hong Kong Baptist University

--- End of Day 2 ---


International Conference on "East West Identities : Globalisation, Localisation and Hybridisation"


Conference Archive

Video Clip* (2 mins, Microsoft media player is required)

*LEWI would like to thank the Cinema & TV Department of HKBU for the production of this video clip.







Opening Ceremony 

Ng Ching Fai

President & Vice-Chancellor



Chan Kwok Bun

Director of LEWI


Presentation of Gift 

Henry Steiner (left)

Ng Ching Fai (right)

Keynote Speech

Question & Answer Session

Jan Walls (middle)

Henry Steiner (right)





Plenary Session

Chan Kwok Bun (left 1)

Georgette Wang (left 2)

Chung Ling (right 2) 

Zhang Longxi (right 1)

Session 5

Ramona Curry (left 1)

Steve Fore (left 2)

Liu Po Chun (left 3)

Sean M. Tierney (right 2) 

Chen Ling (right 1)

 Session 8

Rie Ito (left 1)

Amy Lai (left 2)

Todd Holden (right 2)

Janet Scott (right 1) 

Session 3

David Hayward (left 1)

Zhou Jingqiong (left 2)

Zhang Daling (right 1)

Serge Dreyer (back row)






Roundtable Discussion & Closing Remarks    

Conference Banquet at

Kowloon Shangri-la 

Conference Banquet

Vivienne Luk (left)

Emilie Yeh (middle)

Chan Kwok Bun (right)

Conference Banquet


Jan Walls (on stage)






Session 12 

Millie Creighton

Session 6

Filomeno V. Aguilar, Jr.

Session 12

Bu Zhaoxia 

Roundtable Discussion & Closing Remarks